About Us

look good, feel good

the everything bag. style, comfort, practicality +sustainability in one.

About Us

look good, feel good

the everything bag. style, comfort, practicality +sustainability in one.
at augustnoa, ​​we believe you can have it all. our philosophy: exceptional quality. stylish, functional products. commitment to sustainability.
at augustnoa, ​​we believe you can have it all. our philosophy: exceptional quality. stylish, functional products. commitment to sustainability.

I COULDN'T FIND THE BACKPACK I NEEDED, SO I CREATED IT.

Ally Lei founded augustnoa with a simple mission: to create a backpack that truly does it all. life is demanding, and you need a bag that’s got your back - in every sense of the word.traditional backpacks were missing a crucial element – the ability to seamlessly blend function with style and sustainability. after years of searching for something that seemed not only obvious but also necessary – a stylish and practical backpack that could accompany you from the morning gym and the office to happy hour and your travels – i decided to fill that gap. i envisioned 'the everything bag,' designed for use everywhere, every day, and in every way.

I COULDN'T FIND THE BACKPACK I NEEDED, SO I CREATED IT.

Ally Lei founded augustnoa with a simple mission: to create a backpack that truly does it all. life is demanding, and you need a bag that’s got your back - in every sense of the word.traditional backpacks were missing a crucial element – the ability to seamlessly blend function with style and sustainability. after years of searching for something that seemed not only obvious but also necessary – a stylish and practical backpack that could accompany you from the morning gym and the office to happy hour and your travels – i decided to fill that gap. i envisioned 'the everything bag,' designed for use everywhere, every day, and in every way.

exceptional quality

at augustnoa, we're dedicated to quality and longevity. we strive for our pieces to be cherished for years, if not decades. that's why we meticulously select the highest-quality, durable, and eco-friendly materials for our timeless products, such as recycled plastic bottle RPET fabric, recycled cotton, premium YKK zippers and hardware, and a water-resistant coating, ensuring you're prepared for any adventure.

exceptional quality

at augustnoa, we're dedicated to quality and longevity. we strive for our pieces to be cherished for years, if not decades. that's why we meticulously select the highest-quality, durable, and eco-friendly materials for our timeless products, such as recycled plastic bottle RPET fabric, recycled cotton, premium YKK zippers and hardware, and a water-resistant coating, ensuring you're prepared for any adventure.