simplifying your life, one bag at a time.
how it started
augustnoa was founded by Ally Lei in 2021 with a mission to create a bag that could keep up with every aspect of life. tired of compromising on style, function, and sustainability, Ally designed the everything bag, a backpack that does it all. crafted from eco-friendly materials, augustnoa was built to adapt seamlessly to commuting, traveling, and daily tasks. what started as a single, do-it-all bag has since evolved into a full collection of thoughtfully designed bags and accessories.
the journey
augustnoa symbolizes fresh starts and new beginnings. august represents the start of a new chapter—like the beginning of a new school year—while noa brings in multiple layers of meaning: freedom, movement, peace, and serenity. together, augustnoa is all about embracing new beginnings.
starting augustnoa was Ally’s way of stepping into a new chapter—following her dreams, creating something meaningful, and trusting the journey. each design reflects this spirit, encouraging others to embrace change with confidence.
the goal
at augustnoa, the mission is simple: to create bags and accessories that simplify life while keeping you organized, stylish, and ready for anything. every product is designed with purpose, balancing function and aesthetics. with augustnoa, you get a bag that looks good, feels good, and does good, empowering you to move through life effortlessly.
AS SEEN IN
OUR COMMITMENT TO SUSTAINABILITY
RECYCLED PLASTIC BOTTLES
we’ve recycled over 207,075 plastic bottles, transforming them into stylish, eco-friendly augustnoa products with a second life.
RECYCLED COTTON
through the recycling of 22,550 cotton shirts, we've helped reduce waste and foster sustainability within the fashion industry.
RECYCLED PACKAGING
our dedication to sustainability also extends to our packaging, where we use recycled shipping boxes to reduce waste.
VEGAN LEATHER
the leather accents on our backpacks are carefully sourced, featuring cruelty-free, animal-friendly alternatives that align with our commitment to sustainability.
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