simplifying your life, one bag at a time.
meet ally
augustnoa was founded by Ally Lei in 2021 with a mission to create a bag that could keep up with every aspect of life. Tired of compromising on style, function, and sustainability, Ally designed the 'Everything Bag'—a backpack that does it all. Crafted from eco-friendly materials, augustnoa adapts to your lifestyle, whether you're commuting, traveling, or tackling daily tasks. With augustnoa, you get a bag that looks good, feels good, and does good.
Now, augustnoa has expanded with a collection of bags and accessories designed to simplify your life and keep you organized, stylish, and ready for anything.
what it means
augustnoa
augustnoa symbolizes fresh starts and new beginnings. "August" represents the start of a new chapter—like the beginning of a new school year—while "noa" brings in multiple layers of meaning: freedom, movement, peace, and serenity. Together, augustnoa is all about embracing new beginnings.
Starting augustnoa was my way of embracing a new chapter—following my dreams, creating something new, and trusting the journey.
OUR COMMITMENT TO SUSTAINABILITY
RECYCLED PLASTIC BOTTLES
we’ve recycled over 207,075 plastic bottles, transforming them into stylish, eco-friendly augustnoa products with a second life.
RECYCLED COTTON
through the recycling of 22,550 cotton shirts, we've helped reduce waste and foster sustainability within the fashion industry.
RECYCLED PACKAGING
our dedication to sustainability also extends to our packaging, where we use recycled shipping boxes to reduce waste.
VEGAN LEATHER
the leather accents on our backpacks are carefully sourced, featuring cruelty-free, animal-friendly alternatives that align with our commitment to sustainability.
AS SEEN IN
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