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Sorry we’ve been MIA with our monthly recaps - by popular demand, we’re back and better than ever.
Stripes, Socks & Studio Love
We launched your favorite socks — now in stripes — to make your everyday essentials a little more fun and colorful.
We also introduced grip socks, a brand-new category for us, and your feedback has been incredible. Fitness studios are loving them too (and so are we!).
We also introduced grip socks, a brand-new category for us, and your feedback has been incredible. Fitness studios are loving them too (and so are we!).
Giveaways Are Back
By popular demand, our giveaways are making a comeback! Be sure to follow us on Instagram so you don’t miss the next one - it’s coming up very soon!
NYC Shoots & Pop-Ups
We wrapped a dream shoot featuring some of your favorite fitness instructors — from FP Movement, Fuze House, Forma Pilates, Equinox, and so many more studios!
Our Solidcore NYC activation was such a hit that we’re taking it on the road next — Chicago, Miami, and Scottsdale, here we come, old and new studios!
Sneak Peek: Jenna Palek x augustnoa
Here’s your first peek at our upcoming collab with Jenna Palek — coming Spring 2026 (and trust us, it’ll be worth the wait).
In the Press
We’re thrilled that Katherine Schwarzenegger included our duffle as one of her favorites this month.
Plus, we made it to Editorialist’s list of favorite tech organizers — a major pinch-me moment!
What’s Next
We’re working on bringing augustnoa IRL to you — and something much bigger on the horizon (we can’t wait to share more soon).
In the midst of this busy season, I’m reminding myself to pause, celebrate the small wins, and keep building something meaningful — with the best team and all of you.
When I was deep in imposter syndrome, I kept repeating this quote to myself:
“When nothing is certain, anything is possible.”
I challenge you to call out what’s possible for you in the new month.
Until next month,
Ally
